Cadillac Adopts Apollo Program Strategy to Build Unit from Nothing for Australian Grand Prix.
Approximately a full year in the past at the Vegas Grand Prix, the Cadillac racing team were finally granted the green light as F1's most recent entry for the 2026 season. Establishing the team from scratch has required a intense pace of work that the principal, Graeme Lowdon, has compared to the Apollo program. As Formula One converges on the Vegas strip this race weekend, Cadillac are aware the deadline is approaching.
The Tight Timeline to Australia
At the final race of the championship to be held in the US, with just over a hundred days to go before they hit the circuit for the inaugural time in Melbourne at the 2026 opener, Cadillac have advanced rapidly but, in what must seem like a never-ending task, they are aware there will never be adequate time.
The CTO, Nick Chester, came aboard the newly formed operation in March 2023 shortly after it was established, when the squad were without even an confirmed place. He has been at its center ever since and gets a wry smile when reflecting on the experience.
“You might get five minutes reflecting at what you’ve done and think: ‘Incredible, how impressive what the team has created in a short three-year period,’” he notes. “But then the following moment you consider: ‘Yes, we’ve still got a great deal to do.’”
A Unique Task
The CTO had success at Renault in Fernando Alonso’s championship-winning years of 2005/2006 and was in control of technical development at the new Mercedes-Benz Formula E team, but no other project has quite compared with the task of introducing the all-American Cadillac brand, a factory team backed by the owner, General Motors Corporation, into F1.
“Creating an grand prix team from scratch, when are you ever going to get a chance to do that?” Chester remarks. “It is like nothing else. In an existing team you rarely get the opportunity to transform cultural approach.”
With each passing day that elapses minds are more focused on the approaching decisive point in the Australian GP and expectations are being managed.
“One must presume that a brand-new squad coming in is likely to start at the back but merely participating will be an feat in itself,” the team principal commented this year and while the CTO echoed this he believed the team had a statement to make as well.
“The first thing we want to show is that we belong on the grid,” he emphasizes. “So we turn up and we perform competently. We want to show that we are a serious contender performing the proper actions on the track. When we have demonstrated that our credentials are solid, then we aim to demonstrate improvement from there on.”
Pilot Selection and Recruitment Effort
In August they signed Sergio Pérez and Valtteri as their drivers for 2026, a pair distinguished for their priceless expertise in competing at the front in two championship-winning squads, Red Bull and Mercedes, and the Finnish driver expressed the attitude of determined optimism.
“Of course, we have a realistic outlook,” Bottas stated. “We have a mountain of work to do, and it’s going to be almost certainly a difficult start, because it is F1. But we aren't joining to finish last. I am confident with this setup, with these individuals, these personnel, it's entirely possible we won't be able to advance swiftly to the front and taste victory.”
To realize that ambition staff acquisition has been in overdrive, with staff now at in excess of 400 and planned to reach the target of 600 swiftly. In addition to their present headquarters at the Silverstone circuit, the squad are in the midst of building an HQ at the Fishers location in the Indianapolis area and there is the General Motors facility in Charlotte, where they are developing the center to build the new engine, scheduled for 2029 – for now they will operate with power from Ferrari – and the Toyota's wind tunnel in Cologne, Germany. It is a intricate organization, at odds with the trend in F1 for increased consolidation, and has led to the new cultural approach to which the CTO alluded.
Apollo Blueprint
“It’s highly modelled on the NASA moon mission,” said the team principal shortly before the British GP in the summer. “We are pragmatic, we recognize how challenging it is. The schedules, are extremely compressed. Alright, it's not a space expedition, but the pressure is comparable.”
So they have embraced, rather than the traditional management structure, a flat management structure comparable to that of Nasa’s, where there were a variety of specialist groups all working on various components of the project at a multiple sites.
“In a system where you follow a procedure where someone has a problem and they escalate it to their manager, that supervisor consults a leader in another department, it is relayed back, the process is very slow,” says Chester. “Therefore we enable staff to take charge. Avoiding managerial sign-off for each action is far more efficient and faster.”
Upcoming Challenges
The efficacy of this nimble methodology will be proven in the intensity of Grand Prix next season and there is a significant degree at stake for the sport, too. The Cadillac team have taken on as their development driver the young Californian Colton Herta